![]() ![]() In 2007, I became Jonathan Sellers and no matter how much I tried to look like me, I always bore a striking resemblance to Harry Potter. Users can decide their first names but pick from a long list of last names. An avatar can be a virtual resemblance of one’s real-life physique or something totally different.Everyone begins as a stock avatar but is free to customize their appearance. Users create an account on, download an application to their computers (Second Life does not run on tablets or phones), and then login. ![]() There is no goal other than to experience the virtual world itself. Rather, it is an alternate reality platform accessed via a computer. Although Second Life is a virtual world, it is not a virtual reality platform.In case your memory of Second Life is hazy or you have never even heard of it, it is important to understand what it is and what it’s not. What happened? Why did an application, where the likes of Starwood, Reuters, and Cisco had a presence, become back page news? And where is it now? The magazine even ventured that Second Life could mount a challenge to Microsoft’s dominant Windows operating system.Īnd then, in a flash, it seemed that Second Life vanished from the headlines. The May 1, 2007, Business Week cover story chronicled Anshe Chung, an avatar who had amassed virtual land holdings worth more than $250,000. While the equally obsessed business media saw it as the epitome of Web 2.0 technology, I saw it as a potentially game-changing market research platform that would give new meaning to online qualitative especially.Ĭompanies were developing “virtual world strategies” in a manner reminiscent of the euphoria surrounding the web in 1997 and TikTok’s momentum right now. From the fall of 2006 to early 2008, I was obsessed with Second Life, a virtual world where users could create and customize an avatar, purchase virtual land plots with real money, and build virtual structures bound only by the limits of their imaginations.
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